The video was viewed over 7M times on twitter. This small VR clip is the first step of Netflix towards exciting VR content. It offered an interactive experience where the viewers voted on what happens next.As the unsuspecting influencers played the game, the viewers voted on creepy things to fall on them like flickering lights, randomly slamming shut doors etĪ few weeks after the release of the Season 1, Netflix released a 360-degree video on YouTube with the help of Google’s cardboard virtual reality attachment. In a 4-hour long Twitch broadcast, the influencers played video games in the Stranger Things infamous basement. Twitch, a social video platform and community created just for games teamed up with Netflix just before the release of the first episode. Some of the highly innovative and successful campaigns are Netflix came up with an innovative viral marketing campaign for each season of Stranger things in order to keep the customer engaged. Through this article, let's look at some of the remarkable marketing campaigns and brand partnerships of Netflix. Along with this careful product placement, the show was also able to build savvy brand partnerships that helped the buzz going on for a long time after the release of the show on Netflix. The creators used the social media handles of the show in order to engage with the audience and build the curiosity of the audience. The show invoked nostalgia among the audience with its marketing campaigns. According to a study by the Journal of Consumer Research, people spend more money when they can associate their experience with their childhood memories. With Stranger things, Netflix has cracked the winning formula for the modern-day marketing strategy with simplicity.
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